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Shares of Chinese EV maker Nio Inc. posted a close to 9.5% rise last week following reports that the Chinese electric vehicle company is planning to reduce its workforce by 10% this month. The move aims to enhance efficiency and cut costs in response to intensifying competition, according to a Reuters report citing an email sent to Nio staff.
“We still have a gap between our overall performance and expectations,” said the email, adding that it needed to improve efficiency and ensure adequate resources. “This is a tough but necessary decision against the fierce competition.”
As of December 31, 2022, Nio had 26,763 full-time employees, as stated in its annual report filed with the SEC.
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NIO EV deliveries: Year-on-year sales figures rise but competition surges ahead
Earlier in the week, Shanghai-based Nio reported a nearly 60% increase in vehicle deliveries for October compared to the previous year. In October, Nio delivered 16,074 electric vehicles, marking a 59.8% rise from the 10,079 vehicles delivered during the same period in 2022. Year-to-date, the company has delivered 126,067 electric vehicles — a 36.3% increase compared to the same period last year.
Nio’s competitors, however, are surging ahead. As noted by Barron’s, BYD BEV sales are up roughly 75% so far this year compared with 2022. Tesla‘s Chinese sales are up about 45%.
Global EV market: China delivery numbers ease slowdown concerns
Robust delivery numbers in China have alleviated recent investor concerns about a potential slowdown in the global electric vehicle industry. These concerns were not unwarranted, as illustrated by the recent guidance from ON Semiconductor, a key supplier of auto chips, which projected a close to 10% decline in Q4 revenue compared to Q3.
ON Semiconductor's guidance had a negative impact on the Tesla stock price, causing it to drop by nearly 5% last Monday and close below $200 for the first time since late May. Nevertheless, Tesla's stock rebounded significantly during the week, surging by over 11% between Monday and Friday, partly driven by robust delivery performance in China.
At the time of writing on Monday, Nio American Depositary Receipts (ADR) were at around $8.24 in after-hours trading. The Nio stock price remains 15.6% down year-to-date despite the recent surge.
Tesla stock closed at $219.96 on Friday, and is currently up by close to 78.6% year-to-date, as per MarketWatch data.
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